Wee Jun Jie / 0375271
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation and Reflection
LINKS
Task 1: Typographic Systems and Type and Play
Task 2: Key Artwork and Collateral
Task 3: Type Exploration and Application
INSTRUCTIONS
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SUBMISSIONS
INSTRUCTIONS
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SUBMISSIONS
Task 1: Exercise 1 - Typographic Systems
22/4/2021 - 20/5/2021 (Week 1 - Week 5)
Fig. 1.1 Final Axial System - JPEG, Week 2
(30/4/24)
Fig. 1.2 Final Bilateral System - JPEG,
Week 2 (30/4/24)
Fig. 1.3 Final Dilatational System - JPEG,
Week 2 (30/4/24)
Fig. 1.4 Final Grid System - JPEG, Week 2
(30/4/24)
Fig. 1.5 Final Modular System - JPEG, Week 2 (30/4/24)
Fig. 1.6 Final Radial System - JPEG, Week 2
(30/4/24)
Fig. 1.7 Final Random System - JPEG, Week 2
(30/4/24)
Fig. 1.8 Final Transitional System - JPEG, Week 2
(30/4/24)
Fig. 1.9 Final Task 1 - Exercise 1: Typographic
Systems - PDF, Week 2 (30/4/24)
Fig. 1.10 Final Task 1 - Exercise 1:
Grids and Guides - PDF, Week 2 (30/4/2024)
Task 1: Exercise 2 - Type and Play
Part 1 -
Finding Type
6/5/2021 - 13/5/2021 (Week 3 - Week 4)
Fig. 2.1 Compiled process, Week 3 (10/5/2024)
Fig. 2.2 Original extracted letterforms compared to the
final type design, Week 3 (10/5/2024)
Fig. 2.3 Final type design, Week 3 (10/5/2024)
Fig. 2.4 Final Finding Type - PDF, Week 4
(17/5/2024)
Task 1: Exercise 2 - Type and Play
Part
2 - Type and Image
6/5/2021 - 13/5/2021 (Week 3 - Week 4)
Fig. 2.5 Final Task 1 - Exercise 2: Type
and Play - JPEG, Week 4 (13/5/24)
Fig. 2.6 Final Task 1 - Exercise 2: Type
and Play - PDF, Week 4 (13/5/24)
Task 2: Exercise 2A - Key Artwork
13/5/2021 - 24/6/2021 (Week 4 - Week 10)
Fig. 3.1 Black wordmark on white background - JPEG, Week 6 (30/5/24)
Fig. 3.2 White wordmark on black background - JPEG,
Week 6 (30/5/24)
Fig. 3.3 Color pallet - JPEG, Week 6 (30/5/24)
Fig. 3.4 Wordmark in actual colors on the lightest shade of
the color pallet - JPEG, Week 6 (30/5/24)
Fig. 3.5 Wordmark in lightest shade on the darkest shade
of color pallet - JPEG, Week 6
(30/5/24)
Fig. 3.6 Wordmark in different shade of color
pallet - PDF, Week 6 (30/5/24)
Task 2: Exercise 2B - Collateral
13/5/2021 - 24/6/2021 (Week 4 - Week 10)
Task 1: Exercise 1 - Typographic Systems
22/4/2021 - 20/5/2021 (Week 1 - Week 5)
Fig. 1.1 Final Axial System - JPEG, Week 2
(30/4/24)
Fig. 1.3 Final Dilatational System - JPEG, Week 2 (30/4/24)
Fig. 1.4 Final Grid System - JPEG, Week 2 (30/4/24)
Fig. 1.2 Final Bilateral System - JPEG,
Week 2 (30/4/24)
Fig. 1.3 Final Dilatational System - JPEG, Week 2 (30/4/24)
Fig. 1.4 Final Grid System - JPEG, Week 2 (30/4/24)
Fig. 1.5 Final Modular System - JPEG, Week 2 (30/4/24)
Fig. 1.6 Final Radial System - JPEG, Week 2 (30/4/24)
Fig. 1.7 Final Random System - JPEG, Week 2 (30/4/24)
Fig. 1.8 Final Transitional System - JPEG, Week 2
(30/4/24)
Fig. 1.9 Final Task 1 - Exercise 1: Typographic Systems - PDF, Week 2 (30/4/24)
Fig. 1.10 Final Task 1 - Exercise 1: Grids and Guides - PDF, Week 2 (30/4/2024)
Task 1: Exercise 2 - Type and Play
Part 1 - Finding Type
Part 1 - Finding Type
6/5/2021 - 13/5/2021 (Week 3 - Week 4)
Fig. 2.1 Compiled process, Week 3 (10/5/2024)
Fig. 2.2 Original extracted letterforms compared to the
final type design, Week 3 (10/5/2024)
Fig. 2.3 Final type design, Week 3 (10/5/2024)
Fig. 2.4 Final Finding Type - PDF, Week 4 (17/5/2024)
Task 1: Exercise 2 - Type and Play
Part 2 - Type and Image
Part 2 - Type and Image
6/5/2021 - 13/5/2021 (Week 3 - Week 4)
Fig. 2.5 Final Task 1 - Exercise 2: Type and Play - JPEG, Week 4 (13/5/24)
Fig. 2.6 Final Task 1 - Exercise 2: Type and Play - PDF, Week 4 (13/5/24)
Task 2: Exercise 2A - Key Artwork
13/5/2021 - 24/6/2021 (Week 4 - Week 10)
Fig. 3.1 Black wordmark on white background - JPEG, Week 6 (30/5/24)
Fig. 3.2 White wordmark on black background - JPEG,
Week 6 (30/5/24)
Fig. 3.3 Color pallet - JPEG, Week 6 (30/5/24)
Fig. 3.4 Wordmark in actual colors on the lightest shade of
the color pallet - JPEG, Week 6 (30/5/24)
Fig. 3.6 Wordmark in different shade of color pallet - PDF, Week 6 (30/5/24)
Fig. 3.5 Wordmark in lightest shade on the darkest shade
of color pallet - JPEG, Week 6
(30/5/24)
Fig. 3.6 Wordmark in different shade of color pallet - PDF, Week 6 (30/5/24)
Task 2: Exercise 2B - Collateral
13/5/2021 - 24/6/2021 (Week 4 - Week 10)
Fig. 3.7 Collateral 1 (Tote Bag) - JPEG, Week 7 (5/6/24)
Fig. 3.8 Collateral 2 (Mug) - JPEG, Week 7 (5/6/24)
Fig. 3.9 Collateral 3 (Poster Sign) - JPEG, Week 7 (5/6/24)
Fig. 3.10 Instagram Link and QR - JPEG, Week 7 (5/6/24)
Fig. 3.11 Instagram screen grab - JPEG, Week 10 (21/6/24)
Fig. 3.12 Animated Gif 800 x 1024px - JPEG, Week 7 (7/6/24)
Fig. 3.8 Collateral 2 (Mug) - JPEG, Week 7 (5/6/24)
Fig. 3.10 Instagram Link and QR - JPEG, Week 7 (5/6/24)
Fig. 3.12 Animated Gif 800 x 1024px - JPEG, Week 7 (7/6/24)
Fig. 3.13 Collateral Compilation - PDF, Week 7 (7/6/24)
Task 3: Type Exploration and Application
1/7/2021 - 22/7/2021 (Week 11 - Week 14)
Download Modern Gothic Font here.
Fig. 4.1 Font Presentation 01 - JPEG, Week 13 (14-17/7/24)
Fig. 4.2 Font Presentation 02 - JPEG, Week 13 (14-17/7/24)
Fig. 4.3 Font Presentation 03 - JPEG, Week 13 (14-17/7/24)
Fig. 4.4 Font Presentation 04 - JPEG, Week 13 (14-17/7/24)
Fig. 4.5 Font Presentation 05 - JPEG, Week 13 (14-17/7/24)
Fig. 4.6 Final Task 3A: Font Presentations -
PDF, Week 13 (18/7/24)
Fig. 4.7 Album Cover, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)
Fig. 4.8 Movie Poster, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)
Fig. 4.9 Vinyl, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)
Fig. 4.10 Movie Ticket, 1024px * 1024px -
JPEG, Week 13 (18-20/7/24)
Fig. 4.11 Fans Booth, 1024px * 1024px -
JPEG, Week 13 (18-20/7/24)
Fig. 4.12 Final Task 3B: Font Applications -
PDF, Week 13 (20/7/24)
Type Here
Fig. 3.13 Collateral Compilation - PDF, Week 7 (7/6/24)
Task 3: Type Exploration and Application
1/7/2021 - 22/7/2021 (Week 11 - Week 14)
Download Modern Gothic Font here.
Fig. 4.1 Font Presentation 01 - JPEG, Week 13 (14-17/7/24)
Fig. 4.2 Font Presentation 02 - JPEG, Week 13 (14-17/7/24)
Fig. 4.3 Font Presentation 03 - JPEG, Week 13 (14-17/7/24)
Fig. 4.4 Font Presentation 04 - JPEG, Week 13 (14-17/7/24)
Fig. 4.5 Font Presentation 05 - JPEG, Week 13 (14-17/7/24)
Fig. 4.6 Final Task 3A: Font Presentations - PDF, Week 13 (18/7/24)
Fig. 4.7 Album Cover, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)
Fig. 4.8 Movie Poster, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)
Fig. 4.9 Vinyl, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)
Fig. 4.10 Movie Ticket, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)
Fig. 4.11 Fans Booth, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)
Fig. 4.12 Final Task 3B: Font Applications - PDF, Week 13 (20/7/24)
Type Here
REFLECTION
ExperienceDue to my credit transfer status, I had not attended classes at Taylor's University before, so I was unfamiliar with the teaching style. My first class was Advanced Typography. On the first day, I didn't even know how to set up my Blogger. Thankfully, Mr. Vinod provided tutorial videos to help us catch up quickly. The Advanced Typography module felt liberating. After completing it, my view of typography significantly changed; initially, I wasn't very interested in it. Typography seemed overly rigid at first, making it hard to appreciate. I expected stricter guidelines this semester, but the Advanced Typography module was surprisingly flexible, offering more freedom and independence. I especially enjoyed the emphasis on type design tasks, making the module more engaging than creating layouts or arranging type. Overall, it was a rewarding experience, as I discovered a newfound interest in type design and gained valuable typography knowledge that enhances my work in other areas.
Observations
I noticed that I still spend a considerable amount of time on layouts. Unlike generating type design ideas, creating layouts doesn't come as quickly to me. Completing typographic systems took longer than expected. Additionally, I realized that producing work requires resilience and determination to achieve my desired outcomes. Despite enjoying Advanced Typography more than the basic module, there were more moments of burnout that demanded extra perseverance. Fortunately, the nature of the tasks being something I enjoyed helped me push through.
FindingsI learned more about the process behind branding and collateral work. Designing a type/logo for brand identity involves numerous considerations, such as conveying the right message, intentions, and effectiveness. Additionally, I found typographic systems challenging at first but increasingly enjoyable to experiment with, sparking new ideas. However, I discovered how tedious and unforgiving kerning can be; each letter must be paired and kerned individually, which is a daunting aspect of typography.
Experience
Due to my credit transfer status, I had not attended classes at Taylor's University before, so I was unfamiliar with the teaching style. My first class was Advanced Typography. On the first day, I didn't even know how to set up my Blogger. Thankfully, Mr. Vinod provided tutorial videos to help us catch up quickly. The Advanced Typography module felt liberating. After completing it, my view of typography significantly changed; initially, I wasn't very interested in it. Typography seemed overly rigid at first, making it hard to appreciate. I expected stricter guidelines this semester, but the Advanced Typography module was surprisingly flexible, offering more freedom and independence. I especially enjoyed the emphasis on type design tasks, making the module more engaging than creating layouts or arranging type. Overall, it was a rewarding experience, as I discovered a newfound interest in type design and gained valuable typography knowledge that enhances my work in other areas.
Observations
I noticed that I still spend a considerable amount of time on layouts. Unlike generating type design ideas, creating layouts doesn't come as quickly to me. Completing typographic systems took longer than expected. Additionally, I realized that producing work requires resilience and determination to achieve my desired outcomes. Despite enjoying Advanced Typography more than the basic module, there were more moments of burnout that demanded extra perseverance. Fortunately, the nature of the tasks being something I enjoyed helped me push through.
Findings
I learned more about the process behind branding and collateral work. Designing a type/logo for brand identity involves numerous considerations, such as conveying the right message, intentions, and effectiveness. Additionally, I found typographic systems challenging at first but increasingly enjoyable to experiment with, sparking new ideas. However, I discovered how tedious and unforgiving kerning can be; each letter must be paired and kerned individually, which is a daunting aspect of typography.