Advanced Typography - Task 3: Type Exploration and Application

1/7/2024 - 22/7/2024 (Week 11 - Week 14)
Wee Jun Jie / 0375271
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Task 3: Type Exploration and Application



Lectures 1 to 4 completed in 
Task 1 - Exercise 1 & 2



 INSTRUCTIONS 

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 Task 3: Type Exploration and Application 
Today we were briefed about our final project. I have 3 ideas which 1 is about designing a typeface for shop signage, twilight movie poster and an experimental creation typeface. I then finalized my idea to create a new Gothic typeface for the movie!


Fig. 1.1 Proposal Slide, Week 8 (13/6/24)


Research Studies
Before making any sketches, I wanted to study a similar font and learn about its origins. Then, I found out that... Gothic font, also known as Blackletter, originated in Western Europe during the 12th century, evolving from Carolingian minuscule. It became widely used in medieval manuscripts and early printed books, characterized by its dense, dark, and angular appearance. Renaissance Italians labeled it "Gothic" to suggest it was barbaric compared to classical Roman typefaces. Although its popularity declined after the 16th century with the rise of more legible Roman fonts, Gothic script remained in use for traditional and decorative purposes, especially in German-speaking regions. Today, it is used to evoke history, tradition, and formality in various design contexts.


Fig. 1.2 References, Week 9 (17/6/24)

I specifically took inspiration from some of the architecture from that time, as shown in the image above. The angles and structures greatly assisted me in designing a new Gothic font.

Digitalize


Fig. 1.3 Attempt 1, Week 9 (19/6/24)

I didn't sketch as I usually do because I had already decided on the design for this font. Essentially, I used angular cuboids and followed a grid for placement. I decided to establish the baseline along the bottom edge of D and then proceeded to trace these core characters. Since H and O form the foundation for uppercase letters, I drew O next. The subsequent forms were created with the angles, strokes, and overall character widths of H and O in mind.

From the image above, you can see that my guidelines were incorrect as I didn't set the x-height, ascender, descender, etc. This led to an imbalance in the font once it was completed. The characters marked in red are those I feel need further design updates, so they have been temporarily set aside.


Fig. 1.4 Anatomy of a Typeface, Week 10 (24/6/24)


Fig. 1.5 Attempt 2, Week 10 (26/6/24)

I start reading and learning the image Fig. 1.4 shown above. I set the Cap Height, X-height, Ascender, Base, and Descender guides, then reorganized and adjusted my Uppercase and Lowercase letters. The entire process was difficult because my initial setup was incorrect, requiring me to redo everything. The most obvious mistake was that letter "g" did not touch the descender line.


Fig. 1.6 Letter M & W transform, Week 11 (2/7/24)

Initially, I thought each letter had to fit into the same box size, resulting in some distorted characters. Later, Mr. Vinod explained that the key is to maintain consistent stroke thickness, not the size of the boxes.


Fig. 1.7 Attempt 3 - Final Attempt, Week 12 (9/7/24)

After multiple adjustments, I finally completed the design by following the guidelines and setting the compound path to confirm all the letters for preparing export them to Font Lab! I also designed the numerals and punctuations. Since Mr. Vinod didn’t provide too much feedback on this Final Attempt, the process went relatively smoothly. He advised us to move on to Font Lab to adjust the kerning and bearing of the font.

Font Lab
First, we need to enter the key info before importing our designed font. I had trouble when I was putting my fonts in Font Lab but thanks to advice from Max, turned out it was because I didn't change the setting properly.


Fig. 1.8 Font Lab Workspace, Week 12 (11-13/7/24)

I watched from the You tube tutorial and followed it. I made most of the gap 50 as the tutorial says but I also adjusted a bit for some letters and made a little change.

Font Application Work Progress
Since Twilight is a movie series, I decided to create applications related to merchandise and live events. I also aimed to find mockups that fit a gothic/classic movie theme to complement Twilight's story.


Fig. 2.1 Illustrator Workspace, Week 13 (18-19/7/24)

It's been over 10 years since the Twilight movie series, so finding images has been quite challenging, especially clear background images. I spent nearly an hour to find two photos that could be used as backgrounds. The images above show different styles I've applied to each photo. For the first one, I aimed for a high-end wedding photo cover vibe, using the Twilight protagonists to fit my theme better. For the second image, I designed a poster for the Twilight movie. Due to the requirements of 1024px x 1024px, I cropped the original image to ensure the main characters fit within the square format.


Fig. 2.2 Illustrator Workspace, Week 13 (18-19/7/24)

For the remaining three collaterals, I plan to design them as movie promotions. Therefore, I need to modify the original images I found and also look for some actor photos to use on the large banner for the promotional booth. Additionally, I designed two different movie tickets myself.

Final Outcome
Download Modern Gothic Font here.

Final Font Presentations


Fig. 3.1 Font Presentation 01 - JPEG, Week 13 (14-17/7/24)

Fig. 3.2 Font Presentation 02 - JPEG, Week 13 (14-17/7/24)

Fig. 3.3 Font Presentation 03 - JPEG, Week 13 (14-17/7/24)

Fig. 3.4 Font Presentation 04 - JPEG, Week 13 (14-17/7/24)

Fig. 3.5 Font Presentation 05 - JPEG, Week 13 (14-17/7/24)


Final Font Applications


Fig. 4.1 Album Cover, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)


Fig. 4.2 Movie Poster, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)


Fig. 4.3 Vinyl, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)


Fig. 4.4 Movie Ticket, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)


Fig. 4.5 Fans Booth, 1024px * 1024px - JPEG, Week 13 (18-20/7/24)


Fig. 4.6 Final Task 3A: Font Presentations - PDFWeek 13 (18/7/24)


Fig. 4.7 Final Task 3B: Font Applications - PDFWeek 13 (20/7/24)

Playground
Try typing Uppercase Letter from the set — 'A', to 'Z' in the box below.



 FEEDBACK 

Week 9
  • No Feeback given.
Week 10
Specific

  • Good job, continue your work.
Week 11
General
  • Use a grid to ensure consistency in weight (stroke thickness).
  • Generally, the thickness of curved letters is not consistent from top to bottom, so is as thick as other letters in the mid-section only (optically will appear equal).
  • When designing punctuations, there’s generally no need to put a lot of the style of the letterforms. as it will cause difficulty in reading.
Specific
  • When constructing uppercase and lowercase, construct them side by side to compare the caps height and maintain the thickness of stroke in both uppercase and lowercase.
Week 12
General
  • In application, make sure the visual doesn’t overpower the type as it’s the typeface that’s being showcased.
  • The more counter space your type has, the more you need to make up for that space in design application.
  • Clean up excessive nodes using the smooth tool on Illustrator before exporting to Font Lab.

Specific
  • Take care of these letters: J, j, L, l, P, p. Set the kerning and try to type it multiple times.
  • Letter Z looks nice.

Week 13
General
  • Final Compilation & Reflection. Complete and submit the e-portfolio for Task 3 and prepare the final compilation and reflection.



 REFLECTION 
Experience
Getting started on the project of creating my own typefaces was both enjoyable and challenging. It required meticulous attention to detail, a deep understanding of letter shapes, and a creative mindset. I began by examining existing typefaces, studying their structure, stroke variations, and overall appearance. This process helped me learn the basics and rules of type creation.

Observations
One of the key things I noticed was how small changes and subtle differences can significantly alter the character and mood of a typeface. The feel and tone of a letter can be transformed by the placement of a curve, the angle of a serif, or the distribution of stroke weight. This made me realize the importance of accuracy and attention to detail in creating type designs that are both visually appealing and cohesive.

Findings
I learned to appreciate the delicate balance between legibility and expression in type design. Although it was tempting to focus solely on creating letters that looked interesting and unique, I quickly understood that legibility and readability are far more critical. Ensuring that characters are easily recognizable and understandable in various sizes and contexts became a crucial aspect of my type design process. This balance between form and function pushed me to think creatively about how to give my typefaces personality and character while still maintaining their practicality.



 FURTHER READING 
How to Design a Typeface Part 1
Reflecting on the journey of designing a typeface, it's clear that this process is both an art and a science. The meticulous attention to detail required in shaping each character, balancing aesthetic appeal with functional readability, and understanding the historical context of type design underscores the complexity and depth of this craft. Martin Silvert ant's guide on DeviantArt provides a foundational understanding, emphasizing the importance of sketching, digital refinement, and consistency in typeface creation. Beyond technical skills, designing a typeface cultivates a profound appreciation for the subtle nuances that influence how text communicates visually. This experience not only enhances one's design capabilities but also enriches one's overall appreciation for typography as a pivotal element of visual communication.
Part 2 focuses on refining characters, spacing, and kerning. It emphasizes the importance of consistency, detailing how to fine-tune each letter for visual harmony. The entry covers techniques for adjusting character proportions and spacing to ensure legibility and aesthetic appeal. Practical tips for testing and iterating on the design are also provided, helping designers create a cohesive and professional typeface.