Intercultural Design

on
3/2/2026 - 17/3/2026 (Week 1 - Week 7)
Wee Jun Jie / 0375271 
Intercultural Design / Bachelor of Design (Hons) in Creative Media
Task 1-3: Compilation Document


 INSTRUCTIONS 





 Progression 

Week 01 - Brainstorming / Ideation / Sketches: 
We kicked off the semester by forming our intercultural teams. My group decided to tackle the theme of 'Designing Urban Futures' by investigating urban mobility in KL Area (should be) but then we change our location near to our campus - SS 15. We are specifically interested in where existing systems fail communities like the pedestrians at critical 'last-mile' connection points. We’ve started discussing how car-centric designs create a 'mobility divide' that leads to structural exclusion.


Week 02 - Planning / Organization / Topic Approvals:
This week, we concretized our research objectives. We want to bridge the mobility divide and transform hostile spaces into inclusive ones using empathetic design. We began our research study from articles, journal and also some news. All document has been uploaded onto our Miro Board.


Week 03 - Proposal Presentation Submission:
After getting feedback from our Supervisor Mr. Fauzi, we finalized our Project 1 proposal: a Motorcycle Micro-Parking Buffer. Our design uses a 45° angled layout for space efficiency and includes anti-slip paint and rubber wheel stops to prevent bikes from encroaching on pedestrian paths. My lecturer suggested focusing on cost-effectiveness and sustainability, so we are now looking on materials research.

Week 04 - Field Study / Data Gathering
For Task 2, we are conducting a field study to gather visual, oral, textual, and tactile artefacts. We’ve been using a camera and sound recorder to document how motorcycles physically block sidewalks. This 'real-life research' is crucial for proving that our design is practical and necessary. Seeing the daily struggle of pedestrians first-hand really validates our goal of restoring streets as shared spaces for all.


The study was conducted in urban areas with a high concentration of motorcycles - SS15


Week 05 - Feedback and Task 2 Submission
To tackle Task 3: Research & Reflect, we need to move from a general idea to a specific, "workable" solution that addresses the concerns of all three major stakeholders. Mr. Fauzi wants to see how we balance the needs of pedestrians, riders, and the city council while finding a real-world location where this "fun" urban future design actually fits.


Stakeholder Problem on Illegal Parking / Mind Map - JPEG

Before proceeding to the Final Task, we are finalizing this mind map to provide a comprehensive overview of the challenges stakeholders face.


Week 06 & 7 - Refining Design and Final Submission

Design Process / Ideation - JPEG

Since our drawing skills are limited, we leveraged AI tools to bring our ideas and design concepts to life. By providing detailed descriptions of our vision, we collaborated with the AI through multiple iterations and refinements. It took numerous attempts and 'trial-and-error' versions to finally achieve the design we were satisfied with. Above are some of our initial attempts and the evolution of our design process.

And Here's our Final Outcome with presentation



 REFLECTION 
This project was one of the few group-based assignments in the course, so I was genuinely excited about the opportunity to collaborate with students from other seminars and exchange ideas. After forming our group, our discussions progressed smoothly, with each member actively contributing their thoughts. 

Our responsibilities were clearly divided, allowing everyone to take ownership of their respective tasks. Throughout the process, my understanding and appreciation of this culture grew significantly from a basic awareness to a much deeper level. I also developed a strong curiosity and genuine interest in learning more about others' thought and behaviors.