Wee Jun Jie / 0375271
Design Exploration / Bachelor of Design (Hons) in Creative Media
Task: Project Compilation
INSTRUCTIONS
Project Management Document
Week 1-3
I defined my project direction, choosing to
design an app that enhances my UI skills and
deepens my UX exploration. During this stage,
I conducted competitor analysis, studied user
behavior, and established my unique business
proposition. I also began drafting the app
flowchart and set the styling and mood
direction.
Week 4-5
I refined my documentation, published
competitor review analytics, and
revised design guidelines. I finalized
the flowchart to ensure a clear
foundation for the app’s
structure.
Week 6-10
I moved into design execution,
building wireframes and high‑fidelity
prototypes. I completed onboarding,
login, and item creation features,
while starting work on outfit creation
and profile pages. At the same time, I
focused on branding, creating the app
logo and experimenting with animation
in After Effects.
Week 11-12
In the last stage of the project, I created a presentation board to showcase my product, highlighting the problem statement, solution, and key features. After receiving feedback from my lecturer, I refined the board a second time improving the feature descriptions and color tone of background image used into greenish. This ensured the final showcase clearly communicated Stylich’s unique value for solving my problem statement at the beginning.
Version 1, Presentation Board - JPEG
Final Version, Presentation Board - JPEG
Presentation Video &
Slide
Experience
Throughout the development of Stylich, I experienced the full cycle of a design project from ideation and competitor analysis to wireframing, prototyping, and final showcase. Each stage challenged me to balance creativity with clarity, ensuring that the app was not only visually appealing but also user‑friendly. Working on branding, logo animation, and presentation boards gave me hands‑on exposure to both design execution and communication, strengthening my confidence in UI/UX practice.
Throughout the development of Stylich, I experienced the full cycle of a design project from ideation and competitor analysis to wireframing, prototyping, and final showcase. Each stage challenged me to balance creativity with clarity, ensuring that the app was not only visually appealing but also user‑friendly. Working on branding, logo animation, and presentation boards gave me hands‑on exposure to both design execution and communication, strengthening my confidence in UI/UX practice.
Observation
I observed that users often struggle with wardrobe management not because of a lack of tools, but because existing apps are either too complex or fail to connect emotionally with their audience. Simplicity, personalization, and mood‑based styling emerged as key needs. I also noticed that iterative refinement whether in prototypes, flows, or presentation boards consistently improved the project’s coherence and impact. Feedback from my lecturer highlighted the importance of showcasing solutions clearly rather than overwhelming audiences with every step.
Findings
From this process, I found that a successful design project requires more than technical skills; it demands empathy, storytelling, and adaptability. Stylich’s unique value lies in turning everyday wardrobe tasks into an engaging, personalized experience. I discovered that grouping features under clear narratives (like “storage,” “create outfit,” and “plan outfit”) made the app more relatable. Finally, I learned that presentation is as critical as design refining the board twice taught me how visual storytelling can elevate a product’s perceived value and align it with broader goals such as sustainability and innovation.
From this process, I found that a successful design project requires more than technical skills; it demands empathy, storytelling, and adaptability. Stylich’s unique value lies in turning everyday wardrobe tasks into an engaging, personalized experience. I discovered that grouping features under clear narratives (like “storage,” “create outfit,” and “plan outfit”) made the app more relatable. Finally, I learned that presentation is as critical as design refining the board twice taught me how visual storytelling can elevate a product’s perceived value and align it with broader goals such as sustainability and innovation.