3/2/2025 - 17/3/2025 (Week 1 - Week 7)
Wee Jun Jie / 0375271
Major Project I / Bachelor of Design (Hons) in Creative Media
Final Project Compilation
Wee Jun Jie / 0375271
Major Project I / Bachelor of Design (Hons) in Creative Media
Final Project Compilation
INSTRUCTIONS
IDEATION
Ideation Pitch - 4/2/2025
WORKFILE
Fig Jam Work File - 5/2/2025
Task 1 - Final Submission
Final Presentation Slide
LOW FIDELITY WIREFRAME PROGRESS
Onboarding Page Prototype Design - Figma
Trip Planning Page Prototype Design - Figma
CONSULTATION FEEDBACK
WEEK 1
During our first consultation, we asked Mr. Shamsul
some pre-prepared questions, as follows:
1. We have the themes of health, work, and the
underwater world.
2. How many main problems does this app need to
address? For example, for healthcare, we have
identified two main issues: the medical system is
inefficient, and the government’s health campaigns
are ineffective. Do we need at least three issues to
proceed?
3. What aspects of work-related content can we
explore? We have an idea to embed a game and AR
feature in the app, similar to Shopee, to promote
campaigns. Is this feasible?
His feedback on the health app was that the target
audience is not focused enough, which may make the AR
feature impractical. This is because people in remote
areas may not be proficient in using smartphones or
may lack access to stable internet and electronic
devices. Regarding the work-related app, he did not
provide much feedback but considered it feasible. As
for the underwater world app focusing on coral
conservation and NGO missions, he agreed with the
concept but pointed out that it is too niche and would
be more effective if it targeted a broader
audience.
For the remaining questions, he said he would consult other lecturers before providing a response. He hopes we can finalize our implementation goal by next week.
For the remaining questions, he said he would consult other lecturers before providing a response. He hopes we can finalize our implementation goal by next week.
WEEK 2
-
Current idea is just focus on information finding,
can add automatic planning function. Example: user
search for location (e.g.: Penang) and set duration of
travel, the app automatic help them to plan where to
go and what to eat. Because people might feel
troublesome to make travel planning.
-
Can do smart filter, like Muslim friendly restaurant
or family friendly destination.
-
Can add features like community connection, people
can host a travel plan, find or invite travel
companion to join the trip in the app. (Safety
consideration: need to filter user by upload profile
picture, verify id number etc.)
-
Think about how to earn money (by subscription or
advertising)/how to plan the subscription. E.g. Premium user can host while free user can only join
the trip? How much would people want to subscribe?
(can ask in interview question)
-
Things to modify: Overview, Problem statement (add
problem related to overwhelming info when doing
travel planning)
-
Interview Questions prepare 3 set for: Solo
traveler, Couple traveler, Family traveler
Overall, no problem. Check on the problem statement and do more case studies on competitors and research on how verifications and ratings impact / help users.
WEEK 4
- One person does one user persona.
- The amount of user journey map still not confirmed, will update once he gets the answer.
- Need to have motivation in user persona.
- The photo does not match the name. Make sure all the information is aligned.
- The submission requirement are just user persona and user journey map.
WEEK 5
- User Persona - no comment
- User Journey - Check out the link sent in the group for the component of user persona, can add more if needed (e.g.: channel) but our user journey content is quite complete, so it is optional to modify it.
- Card Sorting - Need to test by users, collect at least 2 test result and compared to our results, revise accordingly.
- Information Architecture - Suggested to put discover section before planning
- User Flow - make sure you have the onboarding in the user flow, and the process is streamlined, not too many steps.
- Sketches - Just draw the app interface, not necessary to have storyboard.
WEEK 6
- Good progression can add error color in the design guideline
- Presentation time still not confirmed, will update later, attire: semi-casual (no shorts and slipper).
- It is up to us to distribute the workload; we can do one person one flow for the Lo-fi wireframe.
- Can use UI Kit to construct wireframe.
- We add more content in Information Architecture, it has some difference from card sorting results. Mr. Shamsul said as revised back again the card sorting does not make sense since the Information Architecture already done, we can explain the reason for our changes when presenting.
WEEK 7 (Presentation Feedback)
WEEK 7 (Consultation Feedback)
- The outcome does not address the problem statement, people still need to select many things in booking process.
- The main feature is AI auto trip planner, but the UI does not show the sense of AI-driven, it is just normal app interface similar to other app in the market.
- Should research on the AI interface design and how it looks like, how it interacts with user and how it works.
- Outcome for now cluttered with many features, but they do not address the problem, once your main feature addresses the problem well, you can add in other features.
Option 1: Revise the Wireframe
- Add a screen for users to input a prompt for AI-generated suggestions, with questions like destination, budget, and travel mode (should be no more than 3 steps).
- Introduce a simple CTA button for trip planning:
Prompt screen → User inputs preferences → Auto plan. - Home page design is unclear.
- Consider making the home page an entire prompt screen where users enter preferences and instantly generate a suggestion list (or make it into discover page).
- Search function should be the main feature.
- If using Discover, consider changing the icons for better clarity.
Option 2: Change USP & Revise Problem Statement
- Host & Join Trip feature could be the unique selling point.
- Could revise the problem statement: hard to find travel buddies etc.
REFLECTION
Experience
Developing Travel Kaki has been an insightful experience, combining
research, user analysis, and iterative design improvements. One of the
most significant learning points was balancing functionality with user
engagement, ensuring that interactive features do not compromise
usability. Designing the logo with a creative and fun foot element
reinforced the app's identity, aligning with its mission to encourage
exploration. Additionally, integrating gamification elements into the
user journey required careful planning to maintain user motivation
while avoiding forced engagement. Another key experience was
conducting market research and prototype testing. Gathering feedback
from potential users provided valuable insights into refining app
features, such as location-based rewards and cultural storytelling.
Overall, this project has deepened my understanding of user-centered
design, and the importance of refining concepts based on real-world
feedback. Moving forward, I plan to enhance Travel Kaki’s
personalization capabilities and optimize its recommendation algorithm
to ensure that users receive meaningful travel suggestions. This
project has reinforced my passion for solving real-world problems
through design and innovation.
Observations
Throughout the development of the Travel Kaki app, I observed key
patterns in how travelers, particularly solo explorers, engage with
travel apps. Many rely on mainstream platforms like Google Maps and
TripAdvisor, but these often lack personalization and gamification
elements. Additionally, there is a gap in encouraging users to explore
lesser-known cultural gems, as most mainstream apps prioritize popular
tourist destinations. Another critical observation was the challenge
of information overload, where users struggle to filter relevant
travel insights from excessive data.
Findings
From research and user feedback, several crucial findings emerged:
User Preferences: Many travelers seek immersive and authentic experiences but find it difficult to discover hidden cultural spots.
Engagement Issues: Traditional travel apps often focus on listings rather than interactive exploration, reducing engagement.
Gamification Potential: Features like collectible digital souvenirs and travel mascots can encourage users to engage more actively with the app.
Pain Points: Travelers face issues such as overcrowding at famous landmarks, lack of awareness of heritage sites, and difficulty in discovering traditional crafts or street food experiences.
Design Considerations: A seamless and visually appealing UI/UX is essential, as cluttered designs discourage prolonged app use.
User Preferences: Many travelers seek immersive and authentic experiences but find it difficult to discover hidden cultural spots.
Engagement Issues: Traditional travel apps often focus on listings rather than interactive exploration, reducing engagement.
Gamification Potential: Features like collectible digital souvenirs and travel mascots can encourage users to engage more actively with the app.
Pain Points: Travelers face issues such as overcrowding at famous landmarks, lack of awareness of heritage sites, and difficulty in discovering traditional crafts or street food experiences.
Design Considerations: A seamless and visually appealing UI/UX is essential, as cluttered designs discourage prolonged app use.