Wee Jun Jie / 0375271
Information Design / Bachelor of Design (Hons) in Creative Media
Final Project
INSTRUCTIONS
WORKFILE
Week 1
06/02/2025 [Thursday]
06/02/2025 [Thursday]
Today, I joined a group with 9 other students. After
forming our group, we discussed potential topics for our
video. We reviewed the instructions and ultimately voted to
create awareness about microplastics. The group then asked
me to be the leader, and I accepted the role. I presented
our idea to the lecturer, who asked me about our reasons for
choosing this topic. After our discussion, he instructed us
to prepare a proposal slide and present it next Monday.
08/02/2025 [Saturday]
08/02/2025 [Saturday]
Preparing Slide and having our 1st meeting online.
Week 2
11/02/2025 [Tuesday]
Week 2
11/02/2025 [Tuesday]
Today, during our meeting, we finalized several key aspects,
including the mood board, styling, task distribution, and
storyline. Since no one had an idea for the story, I took the
initiative to draft it myself. During the discussion, I asked
for feedback, and Yutian suggested a great idea for the hook. We
decided to incorporate it at the beginning of the video.
Week 3
20/02/2025 [Thursday]
20/02/2025 [Thursday]
No meeting conducted; members delay a bit on the sketch frame
timeline. But it's okay, she did it very quick later and
conduct a good work. After having the timeline, I start
assigning job for other member to do quick animatic and Bgm to
make sure everything goes well, then we can start on final
drawing. According to my personal schedule, we need to pick up
a bit so that we have more time to do our animation.
Week 4
24/02/2025 [Monday]
Had a quick meeting with the Animation Team to discuss how to separate the drawing layers for easier animation. I then labeled the parts that require final drawings and assigned tasks to the other members. We have also completed the initial animatic with basic background music to get a sense of the overall feel. At this stage, I’m not entirely satisfied with the progress. I hope we can speed up a bit so that we have more time for the animation later.
Week 4
24/02/2025 [Monday]
Had a quick meeting with the Animation Team to discuss how to separate the drawing layers for easier animation. I then labeled the parts that require final drawings and assigned tasks to the other members. We have also completed the initial animatic with basic background music to get a sense of the overall feel. At this stage, I’m not entirely satisfied with the progress. I hope we can speed up a bit so that we have more time for the animation later.
Fig 1.1 - Animatic - MP4, 24/2/25
Week 5
03/03/2025 [Monday]
We have our presentation today. Everything goes well. I have asked our lecturer some question about the narrative of our video. Mr. Fauzi gave us some really good idea about we can think of the color and tone of music to sperate the different sections.
03/03/2025 [Monday]
We have our presentation today. Everything goes well. I have asked our lecturer some question about the narrative of our video. Mr. Fauzi gave us some really good idea about we can think of the color and tone of music to sperate the different sections.
Week 6
10/03/2025 [Monday]
Everything is delayed due to a lack of progress since last week. We've had to redo the coloring and drawing multiple times, making this stage quite challenging. Since different people are handling the coloring, consistency has been difficult to maintain. I’ve instructed my team to follow the reference materials carefully, but we’re still facing some obstacles at this stage.
10/03/2025 [Monday]
Everything is delayed due to a lack of progress since last week. We've had to redo the coloring and drawing multiple times, making this stage quite challenging. Since different people are handling the coloring, consistency has been difficult to maintain. I’ve instructed my team to follow the reference materials carefully, but we’re still facing some obstacles at this stage.
Week 7
16/03/2025 [Sunday]
I continued working on the animation and personally discussed refinements with the animation team. It's been a challenging process.
16/03/2025 [Sunday]
I continued working on the animation and personally discussed refinements with the animation team. It's been a challenging process.
MY WORK SCOPE
As their lead, I responsible for assigning tasks and creating the schedule. Due to necessary revisions, progress may be delayed. In addition to completing my own tasks, I also help my team members with theirs. Below are some of my work progresses:
Fig 1.2 - Storyline Telling - JPEG
Fig 1.3 - Refining Final Drawing - JPEG
Fig 1.4 - Color Correction - JPEG
Fig 1.5 - Color Correction Section 2 (v1) - JPEG
Fig 1.6 - Color Correction Section 2 (v2) - JPEG
Fig 1.7 - Animate Scene/Null - JPEG
Fig 1.8 - Animate Scene/Mask - JPEG
In this part, I used masks to create a small
effect where the particles disappear when the
fish touch them. It wasn’t too difficult, but
it still took me a precious 15 minutes. TAT. I
also added some effects to the particles not
only making them float in the water but also
adding a outer glowing background to enhance
the overall depth and realism.
Fig 1.9 - Animate Scene/Wiggle - JPEG
So far, this has been the most time-consuming
part. It’s extremely complex because the scene
is covered with many small particles. I used
After Effects' Shy Function to toggle layers
efficiently. This section also involved a lot
of wiggle effects, which made the playback
laggy at times. During the process, I also
self-learned #animate on path, something I had
never used before. The result isn’t perfect,
but I’m really happy to have picked up a new
skill.
Fig 1.10 - Add Ons Scene - JPEG
Fig 1.11 - Animate Scene/Stroke & End Point - JPEG
A mistake in task allocation led to the
realization during editing that the final
scene was missing. So, I had to draw this part
myself. At this point, I was completely
exhausted... but I’m glad I managed to color
it and bring it to life.
Fig 1.12 - Designing Video Cover - JPEG
Fig 1.13 - Writing Desc for the Uploaded Video - JPEG
FINAL SUBMISSION
🫵🏿 I WOULD LIKE TO WATCH ON YOUTUBE.
Special Thanks to my team who contribute to this video:
Lead: Me
Sketchframe: Yang Zhi Ching
Drawing: Jin Rong，Ser Chen
As their lead, I responsible for assigning tasks and creating the schedule. Due to necessary revisions, progress may be delayed. In addition to completing my own tasks, I also help my team members with theirs. Below are some of my work progresses:
Fig 1.2 - Storyline Telling - JPEG
I took the lead in planning the story
since everyone had little input. I
used AI to refine my initial story and
documented everything in Notion. You
can check out my initial story here:
Initial Idea. After our first meeting, I then
finalized the content and used AI to
organize it into a sheet file.
Fig 1.3 - Refining Final Drawing - JPEG
To speed up progress and fix some issues from
my teammates, I also helped refine final drawing
some of the scenes.
Fig 1.4 - Color Correction - JPEG
Fig 1.5 - Color Correction Section 2 (v1) - JPEG
Fig 1.6 - Color Correction Section 2 (v2) - JPEG
After the final discussions with Mr. Shamsul,
he mentioned inconsistencies in our colors. So,
I adjusted some of the mismatched scenes to
ensure they align better with the overall style
and maintain visual harmony.
Fig 1.7 - Animate Scene/Null - JPEG
Finally, I can start working on my own part!
After handling all the preliminary tasks, I
created the first animation scene, and the
result looks pretty good. You can watch the
full video on our YouTube channel! For this
scene, I used "Null" layers to control the
splashes and waves, optimizing the layering
effect of the ocean movement.
Fig 1.8 - Animate Scene/Mask - JPEG
Fig 1.9 - Animate Scene/Wiggle - JPEG
Fig 1.10 - Add Ons Scene - JPEG
Fig 1.11 - Animate Scene/Stroke & End Point - JPEG
Fig 1.12 - Designing Video Cover - JPEG
Fig 1.13 - Writing Desc for the Uploaded Video - JPEG
I was responsible for the final
review and uploading the video to
YouTube. Before that, I designed a
simple video thumbnail and wrote a
description for the upload. I'm
really happy that we managed to
complete everything before the
deadline!
🫵🏿 I WOULD LIKE TO WATCH ON YOUTUBE.
Special Thanks to my team who contribute to this video:
Lead: Me
Sketchframe: Yang Zhi Ching
Drawing: Jin Rong，Ser Chen
Coloring: Tze Wei，Ser Chen
Animator: Yu Tian，ChaoRan，Ying Yi，Shawn
Sound & Compilation: Simon Ko Jing Liang
FEEDBACK
Animator: Yu Tian，ChaoRan，Ying Yi，Shawn
Sound & Compilation: Simon Ko Jing Liang
FEEDBACK
Week 1 - No Feedback Given
Week 2 - Narrow down your target
audience. NGOs and activists are already aware
of the issue, so they may not be your primary
audience. Similarly, the government prefers a
more formal video style, which may not align
with your relaxed approach. Instead, students
and children would be a more suitable
audience. Additionally, try to find
information on whether Malaysia's Parliament
has discussed this issue. If so, including it
would strengthen your content. Take care of
the video length since the timeline currently
not include the scene-to-scene transition yet.
Your progress is advanced keep it up! Make
sure your team knows how to use After Effects
properly.
Week 3 - I love the drawing sketches. Impress me a lot. it is complete. I can imagine the animation already. Who draw it Discuss with the drawing team what software to use for final drawing. Confirm Art Direction then you could start your Final Drawing. Can straightaway do what you're currently doing. Voice Over can use AI BUT (need to mention in e-portfolio).
Week 4 - No feedback given. Keep doing, good
progress.
Week 5 - Your group might sperate scene by using colors from light to dark tone or using background music to create the climax part. So far looking good.
Week 6 - Your final art style looks weird at this point. Make sure the color scheme was aligned to all scenes. Check all the strokes on and off make everything looks like a theme.
Week 5 - Your group might sperate scene by using colors from light to dark tone or using background music to create the climax part. So far looking good.
Week 6 - Your final art style looks weird at this point. Make sure the color scheme was aligned to all scenes. Check all the strokes on and off make everything looks like a theme.
Week 7 - No class today. Everyone
proceeds on your own work.
REFLECTION
Throughout the process of researching and developing our
microplastics awareness video, I gained valuable insights
into both the issue itself and the challenges of
effectively communicating environmental concerns.
Initially, I underestimated the complexity of microplastic
pollution, but as I explored scientific studies and
real-world data, I realized how deeply embedded these
pollutants are in our daily lives. One of the most
impactful aspects of this project was designing a
compelling narrative. Instead of simply presenting facts,
we focused on storytelling to illustrate how microplastics
enter and spread through the environment. This approach
helped me understand the importance of making information
engaging and relatable, rather than just informative.
Additionally, I observed that while many people are aware
of plastic pollution in general, they do not recognize the
long-term effects of microplastics on human health and
ecosystems. This highlighted the need for clearer
messaging and actionable solutions, which we integrated
into our video. The biggest challenge was balancing
scientific accuracy with audience engagement. We had to
simplify complex concepts without oversimplifying the
issue. This experience taught me the importance of visual
storytelling and structured content delivery, skills that
will be valuable in future projects. Overall, this project
reinforced the significance of raising awareness about
environmental issues. It also deepened my appreciation for
the power of digital media in educating and influencing
public behavior.