Application Design I - Project 2

26/9/2024 - 5/12/2024 (Week 5 - Week 11)
Wee Jun Jie / 0375271
Application Design I / Bachelor of Design (Hons) in Creative Media
Project 2: UI/UX Design Document



 LECTURE RECAP 
To enhance comprehension of the course material, I have crafted a set of flashcards featuring approximately 50 essential questions designed to facilitate learning. You are warmly invited to explore these resources.

My lecture notes here >> Lesson 5
Lesson 8 on Notion Web.

To ensure a seamless experience and avoid potential performance issues with the blog website, I have uploaded the original file to my Notion Notes Web. You may access it via the link provided above. Thank you for your understanding.


 INSTRUCTIONS 
Refer to Blog P1



 Week 5 
This week, we have two in-class assignments: one involves card sorting for a travel app, and the other requires us to choose an app type for Project 2 and conduct a simple card sorting exercise to explore potential services. Here’s our progress so far.

Fig 1.1 Group Work Presentation - week 5 (24/10/2024)


Fig 1.2 Group Work Discussion, JPEG - week 5 (24/10/2024)

Fig 1.3 Individual App Card Sorting based on App, JPEG - week 5 (26/10/2024)


Fig 1.4 Individual App Card Sorting custom, JPEG - week 6 (28/10/2024)

 Week 6 - Public Holiday
We are required to create a series of questions for user research after completing the first project and presenting it. I have decided to use a survey questionnaire as the research approach for this assignment. Through the survey, we will be able to collect valuable data from participants, which will help me gain a better understanding of their preferences and experiences with the MyRapid Pulse application.

DRAFT Survey Questionnaires:
1.0 Quantitative - Survey Questionnaire
Target Respondent: 50
Questionnaire (4 Section)
  • Section A: Demographic 
  • Section B: General Awareness 
  • Section C: User Experience 
  • Section D: Potential Improvement 
2.0 Qualitative -Interview Questionnaire
Target Interviewee: 3
Questionnaire (2 Section)
  • Section A: Basic Information
  • Section B: In-depth Experience with App

 Week 7 & 8 
This week, we still do not have a scheduled class due to the independent learning week; however, Mr. Zeon has provided this week’s lecture slides along with additional learning materials for our reference.

Here are the tasks to be completed this week:
1) Send questionnaire to Mr. Zeon for refining.
2) Finalize interview and online questionnaire questions.
3) Identify participants and conduct research.
4) Develop at least three user personas.

Fig 2.1 Questionnaire & Survey Question Feedback from Mr. Zeon - week 7 (6/11/2024)

I received the reply from Mr. Zeon in Week 7. However, due to other assignments, I was unable to complete this task on time and have moved all the tasks to the following week.

Fig 2.2 30/50 Survey Data - week 8 (17/11/2024)

I have finished my interview earlier than gathering all the questionnaire data at the beginning of week 8. To catch up with the schedule, I start creating the personas using the data I have already collected, while waiting for more questionnaire data.


Fig 2.3 User Journey Map - week 9 (22/11/2024)

 Week 9 
This week, we continue with our card sorting assignment by starting the digital card sorting process. Once the digital card sorting is set up, send the link to the participants. We need to gather input from at least 7 participants. By next week, we should have most of our UX documents ready. 
I used UX Tweak as my digital card sorting tools and have collected 8 responses. After collecting all the response from digital card sorting, I have created my information architecture map, outline the main content and features of the app (Final Version).


Fig 3.1 Initial Site Map - week 10 (27/11/2024)


Fig 3.2 Final Refine Site Map - week 10 (28/11/2024)

After finalizing our sitemap, I quickly started designing the Flow Chart. You can click on the following content to view it on my Figma.


Fig 3.3 My Rapid PULSE Flow Chart - week 10 (30/11/2024)


 Week 10 - Final Project 2 




 REFLECTION 
Experience
My approach to Project 2 has been deeply rooted in real-life experiences and a user-centered mindset. Conducting interviews, surveys, and card sorting has allowed me to step into the shoes of the app's users and truly understand their needs, challenges, and behaviors. By immersing myself in these activities, I gained valuable insights into how users navigate, prioritize, and interact with the app's features. Additionally, working on user flows gave me the opportunity to visualize and refine the app's journey, ensuring seamless navigation and addressing pain points that real users frequently encounter.

Rather than designing from an outsider's perspective, I approached this project by actively putting myself in the user's position. For instance, I simulated everyday scenarios like planning commutes or searching for emergency tips to better understand how the app performs in practical situations. This hands-on experience revealed hidden frustrations and areas for improvement that might have been overlooked otherwise.

Observations
The interviews and surveys highlighted key themes, including the need for a clear and intuitive layout, personalized features, and simplified navigation. Card sorting was particularly insightful, as it helped me understand how users naturally group and prioritize information. This feedback directly influenced how I structured the app's interface, ensuring the most critical features are easily accessible while secondary functions are organized logically.

User flows allowed me to map out the entire journey users take from start to finish, identifying moments of friction and opportunities for streamlining. This exercise reinforced the importance of a cohesive and well-thought-out design. I noticed that even small adjustments, like reducing the number of steps to complete a task, significantly improve the overall experience and satisfaction.

Findings
Through this project, I’ve learned that user research is more than just gathering feedback—it's about truly empathizing with users and translating their needs into actionable design improvements. The combination of qualitative insights from interviews and quantitative data from surveys painted a comprehensive picture of what users expect from the app. Card sorting and user flows further deepened my understanding of how to design an app that not only meets but exceeds user expectations.

In summary, this project has strengthened my ability to bridge the gap between theoretical knowledge and practical application. By using real-life experiences as a guiding principle, I’ve developed a redesign strategy that is intuitive, user-friendly, and tailored to solving real problems. It’s been a rewarding experience to see how user research directly translates into meaningful design decisions that elevate the overall app experience.