Wee Jun Jie / 0375271
Application Design I / Bachelor of Design (Hons) in Creative Media
Project 2: UI/UX Design Document
LECTURE RECAP
My lecture notes here >> Lesson 5, Lesson 8 on Notion Web.
To ensure a seamless experience and avoid potential performance issues with the blog website, I have uploaded the original file to my Notion Notes Web. You may access it via the link provided above. Thank you for your understanding.
Refer to Blog P1
Week 5
This week, we have two in-class assignments: one involves card
sorting for a travel app, and the other requires us to choose an
app type for Project 2 and conduct a simple card sorting
exercise to explore potential services. Here’s our progress so
far.
Week 5
Target Respondent: 50
Questionnaire (4 Section)
- Section A: Demographic
- Section B: General Awareness
- Section C: User Experience
- Section D: Potential Improvement
Target Interviewee: 3
Questionnaire (2 Section)
- Section A: Basic Information
- Section B: In-depth Experience with App
Week 7 & 8
This week, we still do not have a scheduled class due
to the independent learning week; however, Mr. Zeon has
provided this week’s lecture slides along with
additional learning materials for our reference.
Here are the tasks to be completed this week:
1)
Send
questionnaire to Mr. Zeon for refining.
2)
Finalize
interview and online questionnaire questions.
3)
Identify
participants and conduct research.
I received the reply from Mr. Zeon in Week 7. However, due
to other assignments, I was unable to complete this task on
time and have moved all the tasks to the following
week.
I have finished my interview earlier than gathering all
the questionnaire data at the beginning of week 8.
To catch up with the schedule, I start creating the
personas using the data I have already collected, while
waiting for more questionnaire data.
Week 9
This week, we continue with our card sorting assignment
by starting the digital card sorting process. Once the
digital card sorting is set up, send the link to the
participants. We need to gather input from at least 7
participants. By next week, we should have most of our UX
documents ready. I used UX Tweak as my digital card sorting tools and have
collected 8 responses. After collecting all the response from digital card
sorting, I have created my information architecture map,
outline the main content and features of the app (Final
Version).

Fig 3.1 Initial Site Map - week 10 (27/11/2024)

Fig 3.2 Final Refine Site Map - week 10 (28/11/2024)
After finalizing our sitemap, I quickly
started designing the Flow Chart. You can
click on the following content to view it on
my Figma.
Fig 3.3 My Rapid PULSE Flow Chart - week 10 (30/11/2024)
Week 10 - Final Project 2
REFLECTION
Experience
My approach to Project 2 has been deeply rooted in real-life experiences and a user-centered mindset. Conducting interviews, surveys, and card sorting has allowed me to step into the shoes of the app's users and truly understand their needs, challenges, and behaviors. By immersing myself in these activities, I gained valuable insights into how users navigate, prioritize, and interact with the app's features. Additionally, working on user flows gave me the opportunity to visualize and refine the app's journey, ensuring seamless navigation and addressing pain points that real users frequently encounter.
Rather than designing from an outsider's perspective, I approached this project by actively putting myself in the user's position. For instance, I simulated everyday scenarios like planning commutes or searching for emergency tips to better understand how the app performs in practical situations. This hands-on experience revealed hidden frustrations and areas for improvement that might have been overlooked otherwise.
Observations
The interviews and surveys highlighted key themes, including the need for a clear and intuitive layout, personalized features, and simplified navigation. Card sorting was particularly insightful, as it helped me understand how users naturally group and prioritize information. This feedback directly influenced how I structured the app's interface, ensuring the most critical features are easily accessible while secondary functions are organized logically.User flows allowed me to map out the entire journey users take from start to finish, identifying moments of friction and opportunities for streamlining. This exercise reinforced the importance of a cohesive and well-thought-out design. I noticed that even small adjustments, like reducing the number of steps to complete a task, significantly improve the overall experience and satisfaction.
Findings
Through this project, I’ve learned that user research is more than just gathering feedback—it's about truly empathizing with users and translating their needs into actionable design improvements. The combination of qualitative insights from interviews and quantitative data from surveys painted a comprehensive picture of what users expect from the app. Card sorting and user flows further deepened my understanding of how to design an app that not only meets but exceeds user expectations.
In summary, this project has strengthened my ability to bridge the gap between theoretical knowledge and practical application. By using real-life experiences as a guiding principle, I’ve developed a redesign strategy that is intuitive, user-friendly, and tailored to solving real problems. It’s been a rewarding experience to see how user research directly translates into meaningful design decisions that elevate the overall app experience.
Week 9
This week, we continue with our card sorting assignment by starting the digital card sorting process. Once the digital card sorting is set up, send the link to the participants. We need to gather input from at least 7 participants. By next week, we should have most of our UX documents ready. I used UX Tweak as my digital card sorting tools and have collected 8 responses. After collecting all the response from digital card sorting, I have created my information architecture map, outline the main content and features of the app (Final Version).

Fig 3.1 Initial Site Map - week 10 (27/11/2024)

Fig 3.2 Final Refine Site Map - week 10 (28/11/2024)
Fig 3.3 My Rapid PULSE Flow Chart - week 10 (30/11/2024)
Week 10 - Final Project 2
Rather than designing from an outsider's perspective, I approached this project by actively putting myself in the user's position. For instance, I simulated everyday scenarios like planning commutes or searching for emergency tips to better understand how the app performs in practical situations. This hands-on experience revealed hidden frustrations and areas for improvement that might have been overlooked otherwise.
The interviews and surveys highlighted key themes, including the need for a clear and intuitive layout, personalized features, and simplified navigation. Card sorting was particularly insightful, as it helped me understand how users naturally group and prioritize information. This feedback directly influenced how I structured the app's interface, ensuring the most critical features are easily accessible while secondary functions are organized logically.
User flows allowed me to map out the entire journey users take from start to finish, identifying moments of friction and opportunities for streamlining. This exercise reinforced the importance of a cohesive and well-thought-out design. I noticed that even small adjustments, like reducing the number of steps to complete a task, significantly improve the overall experience and satisfaction.
Findings
Through this project, I’ve learned that user research is more than just gathering feedback—it's about truly empathizing with users and translating their needs into actionable design improvements. The combination of qualitative insights from interviews and quantitative data from surveys painted a comprehensive picture of what users expect from the app. Card sorting and user flows further deepened my understanding of how to design an app that not only meets but exceeds user expectations.
In summary, this project has strengthened my ability to bridge the gap between theoretical knowledge and practical application. By using real-life experiences as a guiding principle, I’ve developed a redesign strategy that is intuitive, user-friendly, and tailored to solving real problems. It’s been a rewarding experience to see how user research directly translates into meaningful design decisions that elevate the overall app experience.